Sunday, July 17, 2011

Ping-pong balls are the new free t-shirt

finish line ping pong ball promotion

I remember when I would do anything for a free t-shirt. Sign up for a credit card? Sure! Hand out alcohol information at tailgates? Why not! However, considering these economic times, the free t-shirt is reserved for special occasions. Based on a piece of junk mail I recently received, it looks like Finish Line is opting for a much cheaper alternative: ping-pong balls.

Ok, that might seem like an odd promotion - if not for the immediate association between ping-pong balls and drinking games. But Finish Line didn't want to take any chances, so they went the extra mile to imply what you might do with these free ping-pong balls. Shoe Pong!

Wait, is that like beer pong? Noooo, beer doesn't have anything to do with this. The good people at Finish Line just want to encourage college aged shoe-buyers to be creative and come up with something to do with these ping-pong balls. You know, maybe like standing in teams of two throwing the balls into something - maybe even in a tournament in someone's basement. Who said anything about drinking?

What I learned: Finish Line is using beer pong to sell shoes, and they're not very sneaky about it.