Showing posts with label interfraternity council. Show all posts
Showing posts with label interfraternity council. Show all posts

Sunday, August 7, 2011

Interfraternity Council logo upgrade

I'm no logo guru, but I do enjoy using Photoshop to enhance, simplify, and upgrade images. A friend of mine was working on a header image for an Interfraternity Council website built with Google Sites.

I'm a big advocate for branding offices, organizations, and services with standard fonts and even logos to help students quickly recognize and identify what they see online. Even if you already have a logo for your college or department, it wouldn't hurt to come up with a standard font that you always use to refer to your office.

In this case, the IFC webpage already had a rudimentary logo. It was a pixelated GIF image, but there was an honest attempt to brand the webpage with a recognizable symbol of a laurel surrounding the IFC acronym.

Interfraternity Council logo

Simplicity is key on Google Sites, and I try to emphasize clean lines and plenty of negative space. I decided to try my hand at upgrading the header to give the site a more professional appearance. I found a laurel image that I liked online, and traced it with the pen tool to create a vector laurel outline. I incorporated the same layout, but dropped the solid white rectangle in the 'logo' image. Here is what the finished product looks like:

Interfraternity Council logo

There really wasn't much design that went into this project, because all the elements were already there. I made the entire image larger to make it more dominant as a header, added a bit of drop shadow to give it a little depth, and dropped in the vector laurel that made everything look much cleaner, and more professional.

What I learned: If a picture is worth 1000 words, a logo header is worth volumes.


Thanks to @ericteske for the help on our new website logo www.tinyurl.com/onuifc. Great ideas on branding via his blog http://t.co/11VSRLLless than a minute ago via Tweet Button Favorite Retweet Reply